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What do you expect to get out of your business? If you’re like most people, you want a level of success that is unavailable when you are working for someone else. Additionally, many people are in business for themselves to enjoy a little bit of freedom that may not be available when they are working 9 to 5. In either case, it’s very important for you to make sure that you’re working on your business on a regular basis so that your business can then begin working for you. This would require that you have the right types of sales leads, so that you can build on your existing customers and contact individuals regularly who may have an interest in what you have to offer. What are some of the specifics that may be necessary in order to take advantage of those leads for yourself?

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Making a logo is very important. In fact it’s probably one of the most important things that you can do for your company in the beginning. A good logo will give many businesses a head start when it comes to marketing. A bad logo will mean you are fighting a constant uphill battle when trying to create your brand.

If you look around the world and look at some of the logos from the most successful companies you will notice one thing in all of them and that is that they are simple! I have often seen some fledgling companies go over the top when trying to design a logo and attempting to incorporate all sorts of tiny graphics and details. Well this is a big mistake, make your logo something simple that people can instantly recognize and associate with your company.

You also need to make it relevant. If your company is about selling dogs then try and create the logo relevant to dogs. You could perhaps use a dog in the image or a dog’s paw print. It’s important, especially in the early days, that people look at your logo and instantly know just what you do. This can even be something as obvious as including your business name within the logo.

The color is quite crucial too. It’s been proven that the most appealing colors for the human eye are red, blue and yellow. However, it might often depend on the type of niche you are involved in. For example, if your company specializes in Army products then you might want to use greens in your logo. Color can obviously help with the relevancy. For example, even though those red, blue and yellow are the most attractive colors, if your company is selling grey shirts then you should try and keep your logo grey to keep it relevant.

On a recent Twitter tour I noticed that more and more people out there are talking about digital printing. Why? There’s no doubt that digital printing is the wave of the future, and it’s definitely changing the way commercial printing is doing business these days. More importantly, however, digital is opening up opportunities that businesses simply didn’t have using yesterday’s offset printing capabilities.

That doesn’t mean that offset printing is down for the count. Don’t make the mistake of thinking that your old school printing press is out of the picture, because it’s definitely not. It’s just being used for a more…specialized line of work these days. Here’s a look at the differences between digital printing and offset printing and how your commercial printers are going to decide which one is a best-fit for your printing project.

Volume

When they’re flipping a coin to decide between digital and offset printing, volume will be a major considering factor. Why? Because digital printing is a great way for companies to create a smaller volume of marketing product, but it doesn’t offer the same potential for savings on a large volume of product that you’ll see when you’re talking about offset printing. With offset printing, the majority of your investment is upfront; once the plates are developed and you’ve reached the break-even point, which usually happens at about 1,000, the price per piece then becomes noticeably cheaper.

On the other hand, if you only need a small volume of product but you decide to order a large volume to take advantage of offset printing anyway, you could end up with boxes upon boxes of unused marketing materials gathering dust in your already over-crowded storage space until you decide to throw them out. Then what have you saved?

Medium

The other major determining factor between offset printing and digital comes when you start talking about what medium you want to work with. Although digital is rapidly catching up to the multi-media capabilities offered by an offset press, it’s not quite there yet. With an offset press you have the ability to reach out and print on cloth, wood and paper, and while digital printing is catching up quickly there are still many cases in which the printer in question will prefer to work with an offset press rather than a digital interface.

Variability

Businesses love the opportunities technology presents to start personalizing their materials, whether it be putting a name at the top of the paper or inputting a paragraph designed exclusively for a customer in the middle of the page. Can you imagine the time it would take to create thousands of unique plates for your products on an offset press? The personalization potential offered by digital variable printing is one of the key factors driving the expansion and growth of the digital printing process.