Have you ever wondered how you could differentiate your business from your competitors? Do you struggle to come up with what makes you unique? Well, so did me until a while ago! The day I finally distilled my business’s unique essence was a major turning point for me. My business finally had soul!
Now, what do I mean by a business having soul? Let me share with you a few words that mean the same thing as “soul.”
Here they are:
- Essence = the quality or nature of something that identifies it or makes it what it is
- Spirit = the intention behind something such as a rule or decree, rather than its literal interpretation;
- Life force = the vital force that characterizes a human being as being alive;
- Character = distinctive qualities; the set of qualities that make somebody or something distinctive, especially somebody’s qualities of mind and feeling;
- Inner self = relating to somebody’s private feelings or happening in somebody’s mind;
- Chi = energy of life; in Chinese medicine and philosophy, the energy or life force of the universe, believed to flow round the body and to be present in all living things. The manipulation of chi is the basis of acupuncture and Chinese martial arts.
Putting all these words and meanings together, we can say that the soul of a business is:
- The quality or nature that makes it uniquely what it is;
- The intention behind the business rather than its immediately obvious purpose;
- The vital force that characterizes a business and brings it alive;
- The qualities that make a business distinctive;
- The “mind” and “feelings” of the business;
- The life force that flows around the business and impacts the world!
Wow!
Going by my definition above, can you see what a great difference having “soul” could make to your business? Being soul-rich, you are not just another hypnotherapist, life coach or financial planner. You are not just any old web designer, physical trainer or beautician. You are a woman on a unique mission, with a unique vision, to impact the world in a unique way! Yes, there are millions of accountants and coaches and trainers. But none with the same vital life force flowing round their company, through their teams and out into the market as you. Your soul makes you UNIQUELY YOU! It attracts those who resonate with who you are. Like-souls, if you like!
